In a world where user data is a necessity, HTTPS is essential for maintaining our right to privacy. The need for an encrypted connection between a web browser and a web server is no longer limited to e-commerce websites or online banking.
HTTPS protects anything submitted from local storage. Also, websites that contain personal information on their pages or form submissions.
This article explains why HTTPS is important for your website and how you can put it in place. It also provides the use of HTTPS with the most popular web builders and e-commerce platforms.
What exactly is HTTPS?
HTTPS is the secure version of HTTP (HyperText Transfer Protocol). It ensures that data or information between the website owner and the user is safe and secure.
The “S” in HTTPS stands for “secure”. This means that there is encryption on all data exchange between your computer and the website’s server. In other words: no one can see what you’re doing online except for you and the website you’re visiting.
HTTPS, or HTTP over SSL, is the data transfer protocol used to communicate with websites secured by SSL encryption.
HTTPS ensures that the content you requested is actually from whom you think it is and remains unaltered during transfer.
Benefits of HTTPS on your website
SEO
HTTPS is a way to encrypt the data that travels between your website and a visitor’s browser. A safe and secure connection protects against third parties from tampering with traffic in transit. HTTPS can also pass other critical metadata to search engines, like Google. Thus, helping them better understand pages on your site.
In fact, starting in 2014, Google announced that they would use HTTPS as a ranking signal. This means that sites that offer HTTPS are likely to rank higher in search results than those that don’t. It in turn raises the awareness of the importance of using HTTPS even further. Adding HTTPS to your site is a proven way to reach searchers and give them the information they need.
User Security
The HTTPS protocol is the standard for encrypted communications on the Internet. From online banking and shopping to logging in to your favorite social networks, it’s no longer uncommon to see the popular lock symbol next to a web address or immediately before the website’s URL.
Websites that use HTTPS provide a secure connection to pages and content. This signals not only that the information provided is encrypted, but also that you can trust the identity of the person or website you’re communicating with. In contrast, HTTP websites do not offer this protection and they are actually more susceptible to cyberthreats.
HTTPS is the secure version of HTTP, the protocol over which data is sent between your browser and the websites you visit. This security gives you several benefits: confidentiality guarantees that only those communicating directly can understand the information being exchanged.
Lead generation and conversions
Lead generation and conversions form one of the most critical features on your website. For those who use blogs for lead generation and conversions, the importance of having a secure HTTPS connection is crucial.
By implementing these simple solutions on your blog, you can make sure your blogs are serving content over an unbroken chain of trust. By employing all the tools available, including an SSL certificate, you can rest assured that your visitors will be safe when they submit their personal information on your website.
Faster browsing experience
HTTPS provides a more secure browsing experience when accessing any content on the World Wide Web. HTTPS encrypts the user’s communication with the webserver using Transport Layer Security (TLS) and protects the integrity of the data by using digital certificates.
With an improved website speed, search engines will rank your website. If viewers can get to your site in no time, they are more likely to spend more time there. This increases your search rankings.
Website builders and HTTPS
A website builder is a software application that provides templates and/or tools to create a website hosted on the web.
Many website builders now offer HTTPS on their shared, reseller, and VPS servers as a basic option, at no extra charge. Uploaded files are encrypted before being transferred to your web hosting server using secure sockets layer (SSL) technology.
An SSL certificate is one of the easiest ways to keep visitors and search engines safe. Unless your website uses HTTPS, every page is not encrypted.
Besides, it prevents hackers from intercepting the data during the transmission process. It also ensures that private information such as credit card details sent over the internet cannot be hacked or intercepted. This technology is vital for online businesses selling products and services that deal with sensitive information.
To learn more about some of the best website builders, click here. Great! so you’ve seen them, now you want to compare them, check it out here!
Ecommerce platforms and HTTPS
eCommerce platforms are providing HTTPS support for their users. They can sign up for an SSL certificate and activate it on their storefronts. Furthermore, having a secure connection increases the trust of users who won’t have to worry about data leak. Here is a list of online stores where you can find a free SSL certificate for your e-commerce website:
- Weebly
- Shopify
- Wix
- BigCommerce
- Squarespace
- Big Cartel
Also, HTTPS will help your website’s rank in Google search results.
Share your experience with any of these online stores in the comment section below.
Final Thoughts
The internet has become a vital part of running a business. More and more people are turning to the internet to find information about things that they need.
With this trend comes an increase in the importance of search engine optimization (SEO). Also, one of the biggest factors in gaining traction on Google searches is HTTPS.
HTTPS is a way to encrypt the bits that come and go from your web server. We’re entering a world where we expect everything to be encrypted, including our websites.
Being secure is the only way to make sure that the data and information on a website remains private. Turning on HTTPS encryption can be difficult. But with these tips and the help of a knowledgeable service provider, it can be handled and adopted.
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