How To Add Instagram To Shopify [A Beginner-friendly Guide]

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Adding Instagram to Shopify is a great way to promote your business and reach new customers.

In this guide, I’ll walk you through the steps for integrating Instagram into your Shopify store so that you can use it as part of your marketing strategy.

Let’s get started.

Quick overview of Instagram

Instagram is a popular photo and video-sharing social media platform.

It allows users to easily share their photos and videos with friends, family members, and followers.

Instagram was created in 2010 by Kevin Systrom and Mike Krieger. Since its launch, it has quickly become one of the most popular social media platforms, with over a billion monthly active users, according to Statista.

Quick overview of Shopify

Shopify is a great option for businesses of all sizes, from startup entrepreneurs just getting their e-business off the ground to large enterprises that need a robust and reliable online store with advanced capabilities.

The platform makes it easy for you to handle everything from inventory management and order fulfillment to marketing and analytics through one unified interface.

Three different plans are available: Basic Shopify, Shopify, and Advanced Shopify. And the company offers a wide range of powerful tools, including SEO optimization and multichannel sales, to help you build and grow your business.

If you’re looking for a fast, secure, and easy-to-use online store platform, Shopify is worth considering.

A step-by-step guide to adding Instagram to Shopify

Step 1

To add Instagram to your Shopify store, sign in to Shopify and select “online store.” You’ll find it right below “Sales channels.”

Also, from the drop-down menu, select themes and click on customize.

Step 2

At the far left of the page, you’ll see three icons: sections, sections>>theme settings>>, and app embeds. Select theme settings and scroll down to “social media.”

How to add instagram to Shopify

Step 3

Once you select social media, a URL field will appear, as seen in step 2. Scroll down to the Instagram field.

Type or paste your Instagram link in the URL field, and an Instagram icon will immediately appear on your page as proof that your social account is now active.

Save the changes and add other customizations you want to your store.

Note that all your social icons will appear in the footer section of your Shopify store. That way, your customers can interact with them quickly and find your Instagram page directly.

Benefits of connecting your social media account to Shopify

There are lots of benefits to linking your social media account to Shopify.

  • Perhaps the most important is that it allows you to share your products with a broader audience on various platforms and can help drive traffic to your website. An integrated social media strategy helps you reach out more closely to customers and build lasting relationships.
  • Connecting your social media store to Shopify makes it easier for customers to discover and buy your products when you share discounts and other offers through your social channels.
  • The best part is that you can connect multiple accounts with different features. For example, you can simultaneously connect to Facebook, Instagram, Twitter, Pinterest, Tumblr, YouTube, and Snapchat.

Aside from these, Shopify allows you to track customer activity from each social media platform. This includes who follows your account, who likes or comments on your posts, and more.

So if you’re ready to take advantage of the benefits of connecting your social media accounts to Shopify, don’t hesitate to get started today. Head to the Online Store section on your dashboard and start linking up your accounts.


Why can’t you connect Instagram to Shopify?

One of the possible reasons is a broken link. So check that the Instagram URL you connected to your Shopify account is correct.

Another option is that your Instagram account may be in private mode. To change it, go to your Instagram page settings and make it public so that others can see your business.

Can you link to your Shopify store from Instagram stories and Instagram influencers?

Yes, you can. However, this feature will only work if your Instagram channel has at least 10,000 followers.

Linking Shopify to your Instagram stories is a deliberate and effective way to showcase your products. It can also get more customers to initiate shopping. So keep growing your following.

Can you share your Shopify products on social media?

Yes, you can.

To do this, visit the product section on your Shopify admin. Next, select the product you want to share on social media. Click the share button, copy the link manually, and paste it across your social handles. It’s that easy.


As an online vendor, connecting your Shopify store to Instagram has many benefits, including increased brand awareness and sales.

If you don’t already have a Shopify store, you can start with the 3-day free trial and choose a payment plan within your budget.

To create your Shopify store, you’ll need to provide basic information about your business. This includes your shop name, address, and contact details.

Once your account is ready, link it to your Instagram page by following the step-by-step guide in this guide. Your Instagram link will be live on your Shopify store in less than 2 minutes.

Thanks for reading.

Need more guides on Shopify? See more on WebsiteBuilder101.